Being prepared is key

The Stats never lie

Chances are you are going to face a crisis situation of some sort. It may not be a gigantic oil spill or terrorist attack, but even the smallest of incidents can damage your organisation’s reputation.

The question you have to ask yourself: are you prepared?

Percent of companies have faced a crisis in the last 12 months
Percent of companies have a developed Crisis Management Plan
Percent of business gets lost when a customer complaint goes viral
Percent feels that Social Media makes it more difficult to manage a crisis

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